The foundation for any search engine optimization strategy is good key word research.
Keyword research reveals the best keywords & keyword phrases to optimize your website for.
You want to find keywords/phrases related to your website that a lot of people search for but not a lot of websites are optimizing for. The way this is measured is called "KEI" or Keyword Effectiveness Index.
When Optimizing I like to seek out keywords/phrases with a KEI of 20 or above.
There are a million real estate agents in the world so if you are a real estate agent in the Hudson Valley you may want to optimize for "Hudson Valley real estate" or "Hudson Valley properties" rather than "real estate" or "Properties".
When narrowing it down with location there is a lot less competition for the top spot on Google and the traffic generated will be targeted meaning that they are looking to buy your product or service and are in your area.
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