Here are some more on page SEO tips to employ while building your web site:
Image Alt Text
Alt text is the alternative text that a web browser will display if the picture can not load for some reason. This is not always seen by your visitors however it is always seen by search engine spiders.
You always want to include your keywords in the alternate text of your images.
Image File Names
When you upload your images remember to include your keyword in the file name when you save them.
As always don't just stuff your keywords but find creative ways to name them like rhinebeck_house.jpg would be a good name for a Realtor with a house for sale in Rhinebeck. Image.jpg will not help the SEO of your web site.
The above will also help your pictures come up when people are searching Google images as well.
HTML Heading tags - H1 H2
The H1 and H2 tag is a great spot to highlight your keywords for your visitors and search engines. the tags make finding relative content on your page easier by making the text in your headings larger and bold.
Search engines love to look here for keywords.
Internal Link Structure
It is important to properly link the internal pages of your web site. Static HTML links is the best. You don't want to use a JavaScript menu because it is not as easy for search engines to read.
Proper internal linking can also help you keep some of your Google pagerank and pass it around to other pages on your web site instead of giving it to the external web sites that you link to.
Content is KING
And don't forget it. You can apply every SEO technique there is but if the keywords don't appear in the text on the site odds are you won't rank well for those keywords/keyword phrases.
For a free on-page SEO analysis of your website visit us online at www.on-top-seo.com
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