Wednesday, February 24, 2010

Write custom title tags, keywords and descriptions for every page

Title Tags
Google would much prefer to see unique page titles and descriptions for each page of your web site. Also remember to include your keywords in your title tag. Don't over due it but definitely find creative ways to include your keywords. Never name your page something like "Home" or "home page".

Description Tags
Also include keywords in the description tag. This tag is not nearly as important as the title tag from an SEO standpoint but it does support the title tag and it is one of the most important things to get visitors to click on your web site when searching. If you don't use a description tag some search engines will grab "snippets" of text from your site and display it as the description.

Keywords tags
The keyword tag is not used as much anymore by search engines but sites like MSN may still use it. To be honest most of the time I leave this tag out since Google overlooks it and has it's own algorithm for determining what keyword/keyword phrases to rank a site for.

Instead of stuffing all of those keywords in the keyword tag I suggest you find creative ways to include your keywords in the  text on your web page. 

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